July 11, 2009
Over at Lost Garden, Danc has made a very important post for the future of flash games and probably all games. During the past few years flash games have dominated the web game market because of their accessibility and variety. However, as Danc says, advertisements don’t earn flash developers much money for their hard work, and consequently only hobbyists can afford to develop flash games. It’s true flash developers already output incredibly creative, quality content, but imagine what would happen if their work became commercially viable.
A lot of this is comparable to the surprisingly successful iPhone app store which had one billion apps downloaded in just 9 months. The major reason for the app store’s success is exactly what will soon revolutionize flash games: microtransactions. Users are always willing to pay small amounts if it’s easy to do and has immediate rewards. The app store, along with the developers who profited and the customers who benefited, proves this. And it will be proven once again because the coming success for the flash market will be sudden, unexpected, and extraordinary.
In a year or two, the flash games market which is already almost double the size of the console market will further expand in many ways, including a dramatic increase in flash developers. Here’s my list of general trends for flash games over the next couple years:
- Richer, higher quality (more fun!)
- Larger, longer, and more time consuming (plus longer loading times)
- Higher learning curves
- More persistent – save your game and come back to play later
- More interactive between players, more often multiplayer
- Higher prices – most will be scared to charge more than $2 in microtransactions initially, but over time, as Danc suggested, prices of $19.99 will become common.
From this list you can see there will be growing similarities between flash games and commercial PC games that you buy in a box. But here are some important differences:
- The business model is different – pretty much every flash game will have a free version, or some sample of gameplay that requires no payment. This will replace marketing and advertising costs for the most part, allowing more to be spent on developing the actual game. Also, small items and upgrades will be sold easily and often – very unlike the current system where you spend money just once.
- Independent developers will rule.
- A larger range of prices will exist.
- Developers are free to experiment – they can continue trying out new game mechanics because making a flash game doesn’t require such a large investment. This is especially important for the evolution of game design.
- They’re on the web – so multiplayer play will come more naturally, and you can play from any computer.
Before all this can happen, we have to wait for a good flash micro transaction service that will work within just a .swf file on any website without charging too much. Nothing like this exists yet, but some candidates are currently in development by MochiMedia and the people behind Flash Game License (their product is called GamerSafe). Once that service forms, it will still likely take a while for players to grow accustomed to paying for flash games, and for all the details of microtransactions to be standardized for the player and the developer.
But then, yes then, flash games will take center stage in the gaming world. The smallest developers will finally be competing against the largest companies. Flourishing creativity will flow forth from ever-talented developers to make some of the best games this world has seen. Exciting times are ahead!
June 30, 2009
(Whoops. It’s been more than 8 months since my first post, but I’m really going to start blogging now, I promise.)
As technology has progressed, new tools have been created to aid game development and previous limits on game design have disappeared. Back before computers and the information age, people played on average simpler games that usually required physical parts like dice, cards, game boards, etc. Games that required many calculations were impractical because they all had to be done by hand.
But not anymore, because the invention and continued improvement of the computer has greatly expanded the possibilities for a game designer. A round of combat in an RPG can now involve stats for strength, defense, agility, wisdom, etc, plus weapon and armor stats, and a virtual dice roll which will all be computed nearly instantaneously. More than ever, the main limit on game design has become our ability to comprehend the systems and rules, not on how to represent and simulate them. Designers are free to develop more intricate systems than ever before.
You might also think that designing a commercial game is more challenging than it has been since there are far more factors to consider in any one game. I think there is some truth in that, however, while the relative complexity of games has doubled and tripled, the difficulty of designing a game hasn’t increased nearly as much. The reason for this is that technology hasn’t been the only thing to evolve: game design has grown and changed as well.
As I tend to point out on many subjects, evolution is intimately involved. Game designers “naturally select” better game mechanics to add into their games, thereby reproducing the more successful ideas. For example, the compelling RPG levels system has spread far and wide because designers find it is a useful system to help their games survive in the wild. Boring, unfun games die off quickly so that only traits of successful games are reused. A common mistake among game designers is to assume that if a game failed, then, therefore, no idea is worth copying from it. This is not true at all, because a game could fail because one particular part of the game is completely flawed, but that does not necessarily mean that every innovative feature included is also bad. Being able to take apart a game and analyze what went well with it and what didn’t is one of the most important skills for a game designer to have. Because, really, games aren’t evolving slowly based on random mutations. Rather, they are evolving at a break-neck pace based on intelligent design! Since a game designer can intelligently pick out the successful pieces of previous games and combine them in new innovative ways they can do what random mutation would take years to do.
Going back to why games are not as hard to design given their increased complexity: it’s simply because we can copy (yeah, that‘s right, copy) other ideas and build off them adding intelligent variations all the time. I suspect that games have gotten a great deal more addictive (or compelling as Psychochild would say) because game design has had years to evolve. Take a look at some of the top MMORPGs and you’ll see what I mean. Never before in the history of humanity have so many people spent some much of their time playing a game so remote from reality (I‘m looking at you World of Warcrack!).
All this is a testament to how far games have come and the power game designers have now. The future will only strengthen their role in society as the workforce is slowly replaced by robots, and the only thing that will be left to do is… well, play a game (or design one).